Plateau Trader Bags ₦5m Grand Prize in Golden Morn Consumer Promo

Plateau Trader Bags ₦5m Grand Prize in Golden Morn Consumer Promo

A small-scale grocery trader from Plateau State, Ejiofor Akujieze, has won the ₦5 million grand prize in the Golden Morn Golden Hunt, a nationwide promotional campaign by Nestlé Nigeria that distributed a total of ₦80 million in cash and prizes to consumers.

Akujieze, visibly excited about his win, described the moment as unexpected and transformative. He noted that the prize money would significantly boost his business, enabling him to expand his grocery operations.

Launched in January 2026, the Golden Morn Golden Hunt attracted widespread participation across Nigeria, with over 200,000 entries recorded. The campaign was designed to encourage inclusivity by leveraging Golden Morn’s smaller, more affordable pack sizes, making it easier for a broader segment of consumers to participate.

After seven draws, a total of 16,324 winners emerged nationwide. Participants received various rewards, including cash prizes ranging from ₦10,000 to ₦1 million, airtime, and gift items such as washing machines, laptops, smartphones, and 55-inch television sets, in addition to the grand prize.

Speaking on the initiative, Omofasa Orhiunu, Category Manager for Healthy Cereals at Nestlé Nigeria, explained that the campaign aimed to deepen engagement with consumers while giving more people the opportunity to experience the brand.

Similarly, the Managing Director and Chief Executive Officer of Nestlé Nigeria Plc, Wassim Elhusseini, said the promo reflects the company’s long-standing commitment to delivering value beyond its products. He added that the initiative was a way of appreciating consumer loyalty and celebrating the positive impact the brand continues to have on people’s lives.

Golden Morn, a widely recognised Nigerian cereal brand, remains a staple in many households. Made from carefully selected grains and enriched with essential vitamins and minerals through its Grain Smart blend, it continues to support the nutritional needs and wellbeing of families across the country.

Through campaigns like the Golden Hunt, Nestlé Nigeria reinforces its commitment to providing affordable, nutritious food while fostering stronger connections with consumers nationwide.