FrieslandCampina WAMCO Nigeria Plc has unveiled a refreshed pack design for its Peak 456 Growing Up Milk
As part of efforts to strengthen brand visibility and reinforce its nutritional positioning for Nigerian children.
The company said the product, specially formulated for children aged four to six years, retains its existing quality, taste and nutritional content, with only the packaging redesigned to enhance shelf appeal and consumer recognition.
In a statement, Senior Brand Manager, Peak Milk, Moronke A-Abayomi, described Peak 456 as a trusted companion for mothers raising healthy and intelligent children, noting that the redesign reflects the brand’s commitment to innovation and authenticity.
According to her, “The new pack represents our continued commitment to innovation. While we are improving how the product appears on shelves, we are maintaining the same trusted quality and nutritional value that Nigerian families rely on.”
She explained that the refreshed packaging features a clearer “Growing Up Milk” descriptor, the iconic Peak Island visual element and a reinforced Reason to Believe (RTB) logo highlighting the product’s DHA fortification.
The company noted that Peak 456 remains a leading brand in Nigeria’s Growing Up Milk segment, with its formulation built around three key benefits: brain development, physical growth and strengthened immunity.
It added that the product contains a blend of nutrients, including DHA, iron, choline and taurine for cognitive development; proteins, amino acids, calcium and vitamin D for physical growth; and vitamins A, C, D and E, alongside zinc and selenium, to support immunity.
FrieslandCampina WAMCO stated that the new packaging rollout is supported by an integrated consumer awareness campaign and in-store activations aimed at educating shoppers on the updated look and helping them identify genuine products.
The firm emphasised that the initiative would also address concerns about counterfeit products by guiding consumers on how to recognise authentic Peak 456 packs.
The company further assured consumers that the product remains unchanged despite the new appearance, stressing that its DHA advantage continues to be a key value proposition for Nigerian children.
The newly redesigned Peak 456 Growing Up Milk is now available in retail outlets across the country.
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