NESCAFÉ Deepens Youth Empowerment, Rewards Thousands in Nationwide Promo

NESCAFÉ Deepens Youth Empowerment, Rewards Thousands in Nationwide Promo

The NESCAFÉ Next Level Promo has ended on a high note, with more than 41,000 consumers across Nigeria rewarded through a nationwide campaign that celebrated customer loyalty while creating opportunities for aspiring entrepreneurs.

L–R: Winner, Yusuf Najimdeen; Winner, Jennifer Sunday; Managing Director, Nestlé Nigeria, Wassim Elhusseini; Winner, Nwojiji Chukwu Emeka; Category Lead Nescafe, Jean-Pierre Duplan; and Winner, Ani Ikechukwu Olalanya at the presentation ceremony for the NESCAFÉ Next Level Promo.

The promotion, which ran from April to June 2026, encouraged consumers to purchase promotional sachets of NESCAFÉ Original 3-in-1, reveal a unique code and participate for a chance to win airtime, cash prizes and entrepreneurial support. The campaign recorded over 240,000 entries, reflecting strong consumer engagement nationwide.

At the grand finale, four winners were selected from different parts of the country to receive life-changing entrepreneurial support. The beneficiaries are Yusuf Najimdeen from Plateau State, Jennifer Sunday from Kaduna State, Nwojiji Chukwu Emeka from Ebonyi State and Ani Ikechukwu Olalanya from Lagos State.

The grand prize package included business grants, professional equipment tailored to each winner’s area of expertise—including software development, make-up artistry, photography and fashion design—as well as access to specialised masterclasses aimed at strengthening their entrepreneurial and business management skills.

Speaking on the initiative, Managing Director and Chief Executive Officer of Nestlé Nigeria Plc, Wassim Elhusseni, said the promotion reflects the company’s commitment to creating shared value beyond providing quality products.

According to him, “At Nestlé, our purpose is to enhance the quality of life for everyone, today and for generations to come. While we fulfil this purpose through our nutritious, high-quality products, we are equally committed to creating meaningful opportunities for our consumers and the communities we serve. The NESCAFÉ Next Level Promo demonstrates this commitment by rewarding the trust and loyalty of our consumers while helping them pursue ambitions that can positively transform their lives.”

Also speaking, Category Lead, Coffee, Nestlé Nigeria, Jean-Pierre Duplan, said the initiative was designed to inspire and support consumers striving to improve their livelihoods.

“Every cup of NESCAFÉ represents someone pursuing a dream or working towards a better future. Through the Next Level Promo, we sought not only to reward loyalty but also to provide practical support that enables consumers to grow their businesses. We believe that when ambition is matched with the right opportunities, remarkable achievements become possible,” he said.

One of the grand prize winners, Jennifer Sunday from Kaduna State, described the promotion as a life-changing experience.

“I bought just one sachet of NESCAFÉ without expecting anything extraordinary. Today, I have received a business grant, a professional make-up kit and the opportunity to learn from industry experts. This has renewed my confidence and inspired me to grow my business. I am truly grateful to NESCAFÉ for believing in people like me,” she said.

As part of the grand finale activities, the four winners toured Nestlé Nigeria’s Agbara Factory, where they experienced the company’s production processes and stringent quality standards, giving them a deeper appreciation of the brand behind the promotion.

The successful conclusion of the NESCAFÉ Next Level Promo reinforces the brand’s commitment to youth empowerment and entrepreneurship. Beyond rewarding loyal consumers, the initiative complements NESCAFÉ’s broader My Own Business (MYOWBU) programme, which equips young Nigerians with entrepreneurial skills, mentorship and opportunities to build sustainable businesses.

By combining consumer rewards with practical business support, NESCAFÉ continues to demonstrate its commitment to empowering the next generation of Nigerian entrepreneurs while creating lasting value for consumers and communities.