MILO Rewards Millions of Nigerian Families with Nationwide ‘Text & Win’ Campaign

MILO Rewards Millions of Nigerian Families with Nationwide ‘Text & Win’ Campaign

MILO, Nigeria’s leading malt and cocoa beverage brand, has officially rolled out its nationwide Text & Win Promotion, an ambitious campaign set to reward more than two million loyal consumers across the country with airtime, cash prizes, and six brand-new vehicles.

Running from July to September 2026, the promotional initiative gives five lucky participants the chance to win new cars during bi-weekly draws, culminating in one grand prize winner driving home in a brand-new family SUV.

From left to right: Boladale Odunlami, Commercial Director, Nestlé Nigeria; Dr. Olubunmi Otti, Director, Federal Competition and Consumer Protection Commission (FCCPC); Gilbert Tweneboah-Koduah, Category Lead, MILO, Nestlé Nigeria; Victoria Uwadoka, Corporate Affairs Lead, Nestlé Nigeria; and Peters Edidiong, Regulatory Affairs Manager, Nestlé Nigeria, at the launch of the MILO Text & Win Promotion.

How to Participate

Joining the promotion is simple and accessible:

• Purchase a promotional 20g MILO sachet.

• Uncover the unique code printed inside the pack.

• Dial *8011*4# or scan the QR code on the back of the sachet to enter the draw.

Speaking at the official launch, Gilbert Tweneboah-Koduah, Category Lead for MILO at Nestlé Nigeria, highlighted the brand’s long-standing relationship with local households.

“The trust and loyalty of Nigerian families have been at the heart of MILO’s journey for generations,” Tweneboah-Koduah said. “Through the MILO Text & Win Promotion, we are celebrating that enduring connection and expressing our sincere appreciation to the millions of consumers who continue to choose MILO every day.”

Addressing trade impact, Boladale Odunlami, Commercial Director at Nestlé Nigeria, emphasized that the campaign will also stimulate growth across the company’s extensive distribution network. He assured consumers that measures have been put in place to ensure promotional sachets are readily available nationwide, giving participants equal access to win regardless of their location.

Regulatory Support and Transparency

To ensure fairness and build consumer confidence, the Federal Competition and Consumer Protection Commission (FCCPC) is providing active oversight for the promotion.

Dr. Olubunmi Otti, Zonal Coordinator for the FCCPC South-West Zonal Office in Lagos, assured the public that the campaign fully complies with Nigeria’s regulatory framework for consumer promotions, adding that the commission will closely monitor the process to ensure all promised rewards are delivered transparently.

The launch event featured the official unveiling of the promotional packs alongside a showcase of the grand prize vehicles, managed in partnership with representatives from Elizade Motors, who highlighted the features of the vehicles awaiting the lucky winners.

Beyond consumer rewards, MILO continues its long-term investment in community and youth development across Nigeria through key grassroots initiatives, including the MILO School Basketball Championship, MILO Building Champions, and the MILO Elevate Recycling Initiative.