Olaide Adesina Emerges Three Crowns Mum of the Year 2026, Wins Family Trip to Zanzibar

LAGOS – Three Crowns Milk, the heart-friendly dairy brand from FrieslandCampina WAMCO Nigeria PLC, has crowned Olaide Adesina as the Three Crowns Mum of the Year 2026, rewarding her with an all-expense-paid family trip to Zanzibar, Tanzania, at the grand finale of the brand’s flagship wellness initiative.

The event, held on Sunday, July 19, 2026, at the Classique Event Centre, Oregun, Lagos, marked the eighth edition of the annual competition, which celebrates mothers whose resilience, dedication and sacrifices continue to inspire their families and communities.

Adesina emerged victorious after an intensive selection process that attracted more than 150,000 valid entries from mothers across Nigeria. Her inspiring journey earned her the top prize, while Omotola Ade-Onojobi and Hajara Omoniyi finished as first and second runners-up respectively.

The three winners, accompanied by two family members each, received an all-expense-paid holiday to Zanzibar, a one-year supply of Three Crowns Milk products, and shopping vouchers. The other finalists—Akpan Chika Cindy, Edna Kangna’an, and Rita Robert Joseph—were rewarded with double-door refrigerators, a year’s supply of Three Crowns Milk, and ₦500,000 each.

With the theme “Crowning Our Treasures,” this year’s grand finale transformed the traditional competition into an immersive theatrical experience. Through live performances, drama and music, the audience witnessed the remarkable stories of the finalists before the suspense-filled announcement of the winners. Popular media personality Bukunmi Adeaga-Ilori (Kiekie) hosted the colourful ceremony attended by families, consumers, partners, stakeholders and members of the media.

The journey to the finale began with an independent review of over 150,000 entries, after which ten mothers advanced to the semi-finals and campaigned for public votes across Three Crowns’ social media platforms. Six finalists eventually made it to the grand finale, where they were evaluated on physical wellness, mental agility, emotional intelligence and family engagement by a distinguished panel of judges comprising actress Chizzy Alichi Mbah, entrepreneur Ifedayo Durosinmi-Etti, wellness advocate Jamila Lawal, and fitness expert Ekerette Ekemini (Kemen Fitness).

Speaking during the event, Maureen Ifada, Marketing Director, FrieslandCampina WAMCO, said the initiative remains the company’s way of honouring mothers who continue to hold families and society together.

She noted that every finalist represented the strength, resilience and selfless sacrifices of Nigerian mothers, adding that the company remains committed to promoting their health and wellbeing because stronger mothers build stronger families.

Also speaking, Chioma Otisi-Igwe, Marketing Manager for Three Crowns Milk, described mothers as everyday heroes whose love and sacrifices often go unnoticed. She said the competition reflects the brand’s commitment to celebrating and supporting women who dedicate themselves to nurturing healthier families.

An emotional Olaide Adesina, while receiving her crown, expressed gratitude for the recognition, saying she never imagined her story would earn national recognition.

She dedicated the award to her children and to every mother striving daily to provide the best for her family, encouraging women never to underestimate the value of their sacrifices.

Over the years, the Three Crowns Mum of the Year initiative has evolved into one of Nigeria’s foremost platforms for recognising exceptional mothers while promoting healthy living, proper nutrition and overall wellness. The brand said it will continue investing in initiatives that empower mothers and reinforce their critical role in building healthier families and stronger communities across the country.