LG Brings ‘Make Life Good’ Reality Series to Africa Magic Screens
LG Electronics Nigeria has announced the launch of Make Life Good, a heartwarming reality television series produced in partnership with MultiChoice, set to premiere on June 13 on Africa Magic Family. The programme moves beyond traditional advertising by spotlighting real-life stories of gratitude, community service, and the transformative role of technology across Africa.
Anchored on the values of gratitude and the spirit of Ọmọlúàbí—the Yoruba concept of integrity, responsibility, and good character—the series is hosted by renowned television personality Jessica Dlamini. It follows six accomplished Africans as they partner with LG to honour organisations and community leaders making a difference in the lives of vulnerable people.
The featured achievers include celebrated mountaineer Saray Khumalo, football legend William Okpara, entrepreneur and author Thandi Mavata, data and analytics executive Esther Munyi, Pan-African public relations executive Perpetual Kendi, and award-winning filmmaker Adze Ugah.
Each episode documents a high-pressure 24-hour makeover project, where an achiever secretly collaborates with LG to transform a community facility supporting disadvantaged groups. The renovations are designed to address practical challenges faced by volunteers and beneficiaries while creating more efficient and dignified spaces.
The initiative highlights LG Electronics’ commitment to community development by deploying its latest innovations to improve everyday living conditions. Facilities such as LIV Lanseria and Botshabelo Babies Home receive upgraded kitchens equipped with LG’s premium InstaView™ Door-in-Door refrigerators and QuadWash™ dishwashers, enabling them to better serve large numbers of people.
Youth development centres, including the Bold Men Skills Program and The House Groups, benefit from advanced LG smart television systems and sound solutions, creating engaging learning and entertainment environments. Meanwhile, the Kensington Secondary School soccer programme receives LG laundry solutions to help maintain sports kits for young athletes.
Speaking on the initiative, Phil Jung, CEO of Middle East and Africa Region, LG Electronics, said the programme reflects the company’s long-standing philosophy that technology should improve lives.
“At LG, our ‘Life’s Good’ philosophy is built on the belief that technology should serve humanity, making daily life more convenient, connected and meaningful. Through Make Life Good, we wanted to move beyond product specifications and celebrate authentic human stories that inspire positive change across our region,” he said.
Also commenting, Hyoung Sub Ji, Managing Director of LG Electronics West Africa, said the project demonstrates how innovation can support individuals and organisations working tirelessly to uplift their communities.
“The ‘Life’s Good’ philosophy is rooted in the belief that technology should serve people by making environments more supportive, efficient and connected. Through our collaboration with Africa Magic and these remarkable achievers, we are celebrating Nigerians and Africans who are transforming lives while showing how smart technology can help them achieve even greater impact,” he said.
According to LG, the facility transformations are designed to help beneficiary organisations expand their reach, improve service delivery, and continue their work without the burden of inadequate infrastructure.
Mbali Ntuli, General Executive and Head of Unscripted Content at MultiChoice, described the series as “reality television with purpose.”
“We see it as a celebration of compassion and the African belief that when one person rises, they should help lift others along the way. This project reminds us that even small acts of kindness can transform entire communities,” she said.
Make Life Good premieres on Africa Magic Family (DStv Channel 154) on June 13 at 5:30 p.m., with repeat broadcasts scheduled every Monday and Thursday at 4:00 p.m.
The series promises viewers an inspiring look at how collective action, compassion, and innovation can create lasting social impact across African communities.