INTERNATIONAL BREWERIES PLC BRINGS CASTLE LITE UNLOCKS EXPERIENCE TO LAGOS WITH D’BANJ HEADLINING A HIGH ENERGY MUSIC AND LIFESTYLE EXPERIENCE
Castle Lite, a flagship premium beer brand of International Breweries Plc (IBPLC) – a proud member of AB InBev, the world’s largest brewer renowned for its commitment to refreshment, innovation, and vibrant lifestyle experiences – has unveiled the Castle Lite Unlocks Experience, a bold platform celebrating music, culture, and premium entertainment.
Bringing the Castle Lite Unlocks platform to life, Nigerian music icon D’Banj headlined the Lagos edition on April 3, delivering an electrifying performance that brought a full day of music, culture, and premium entertainment to a memorable close.
The highly anticipated event drew thousands of fans and music enthusiasts, positioning D’Banj at the center of an unforgettable showcase powered by Castle Lite. Supported by a lineup of top DJs and performers, the experience transformed Lagos into a high-energy hub of sound, style, and innovation.
From the moment gates opened, guests were immersed in Castle Lite’s signature “Extra Cold” world—featuring sub-zero temperature zones, interactive gaming hubs, and urban lifestyle showcases that brought the brand’s identity to life in bold and engaging ways.
The highlight of the event was D’Banj’s performance, as he delivered a career-spanning set filled with fan-favorite hits, commanding the stage with his trademark energy and showmanship while the crowd responded with excitement throughout.
The April 3rd activation followed a series of curated build-up moments, including an exclusive “Evening with D’Banj,” where select fans and influencers engaged the headline act in a more intimate setting, amplifying anticipation ahead of the main event.
Reflecting on the activation’s success, Oluwatoyin Ogunjimi, Marketing Manager of Castle Lite Nigeria, said, “Castle Lite Unlocks is about bringing music, lifestyle, and innovation together in a way that feels fresh and engaging. Through the Unlocks platform and our collaboration with D’Banj, we created an experience that truly connected with our audience.”
Bamise Oyegbami, Marketing Director at International Breweries Plc, added, “The Castle Lite Unlocks Experience is more than a concert; it continues to showcase Castle Lite as a leader in premium, culture-driven experiences, delivering world-class entertainment for Nigerian consumers.”
Today’s vibrant turnout reinforces Castle Lite’s position as the benchmark for ‘Extra Cold’ entertainment.
Castle Lite has again solidified its position as the brand that brings the coolest music, lifestyle, and beer experiences to Nigeria. Through the Castle Lite Unlocks platform, the brand sets a new benchmark for experiential activations in the country.
For highlights and more updates, follow @CastleLiteNG on Instagram. And, #castleliteunlocks #CastleLite #Nothinghitslikeextracold
ABOUT CASTLE LITE
Castle Lite is Africa’s leading premium lite beer, known for its signature Extra Cold refreshment and its strong connection to music and lifestyle culture. Through its flagship Unlocks platform, the brand continues to deliver bold, immersive experiences across the continent.
The brand is proudly brewed and distributed in Nigeria by International Breweries Plc (IBPLC), a proud member of AB InBev, the world’s largest brewer with a portfolio of over 500 beer brands enjoyed across more than 150 countries. Backed by AB InBev’s global brewing expertise and IBPLC’s strong local footprint, Castle Lite continues to deliver world class quality with deep local relevance.